Take Advantage of Captions for Facebook Video
There is no definitive proof on how many users watch videos on Facebook with the sound on (though this number is estimated to be 85 percent), although Facebook now autoplays videos on mobile with sound. The setting can be disabled, and videos can play with no sound on mobile if a user’s phone is in silent mode. Captions can help ...
Continue ReadingSocial Media Image Sizes | Twitter
Known for its real-time social interaction, Twitter is also an extremely helpful for customer service tool for businesses. Profile and Cover Photo Your profile photo will be visible on your profile, in your news feed, and next to a link in the “Who to Follow” box. Most businesses use this as a place for their logo because it is seen ...
Continue ReadingThe Real Engagement of Your Status Updates
Have you ever been disappointed with something you posted on your page because it received a low number of likes and comments? Don’t be too critical of those posts that appear to have low engagement. Even without getting into the Facebook Insights, you can quickly discover the accurate performance of a post by clicking on its People Reached option. This ...
Continue ReadingSocial Media Image Sizes | Facebook
Featuring high-quality images on Facebook shows your audience that your business is legitimate, reputable, and pays attention to the details. Facebook wants to provide a positive user experience and prevent advertisers from being overly promotional, so they check to see how much text is featured in each image. Profile and Cover Photos Most businesses use the profile space for their ...
Continue ReadingBlogs: If You Don’t Have One, Get One!
If you don’t have a blog for your business, you really need to carve out some time and start one. Yes, we know you have a business to run. We also know it’s hard to fit in writing a blog with your everyday business obligations. Now may be the time to find the right person to start writing for you. ...
Continue ReadingEnsure Your Website Design & SEO Is Done Right
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site ...
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