Organize Your Checkout Process
The dreaded abandoned shopping cart… one of the great mysteries of online shopping! Many of the reasons for abandoned purchases can be traced back to issues with organization or flawed branding that creates a disjointed customer experience. If people have to jump through hoops to accomplish the simplest of tasks, they’ll soon be ditching their cart in exchange for an ...
Continue ReadingUse the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
Continue ReadingShare Your Beliefs
Use common sense when you share. What you put out there becomes a representation of you or your business in the social media landscape. But don’t let this stop you from making yourself known on topics that matter. Having no voice pertaining to your business and industry could be worse than a few people disagreeing with you. Be proud of ...
Continue ReadingInstagram Tip
Your profile is the first page that strangers see when they’re checking out your Instagram feed, so make sure you give them a few good reasons to tap the Follow button. Say something about yourself, your company and what you do, and the types of photos you’ll be sharing. Make use of the website field to direct visitors to your ...
Continue ReadingBest Times to Post on Social Media
Many people don’t understand there is a “good time” and a “bad time” to be posting to social media. Interacting with potential and current customers is important to your social media strategy so why not post when they are online and being active in their social media platforms. Pinterest – The best times to be posting is between 7pm and 12am. ...
Continue ReadingSnapchat for Business
Is Snapchat right for your business? Snapchat is a visual photo sharing app that is available on mobile devices only. You may be clear on how to use social media platforms like Facebook, Instagram, and Twitter to promote your business. However, it may be a little less clear with Snapchat. Businesses aren’t used to applications that build engagement without building ...
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