Make a Resolution to Empty that Inbox
We all get tons and tons of emails. Most of us try to respond within a reasonable amount of time. Even though we are working on projects and going through our messages, our inboxes become very full. Make a resolution to get that inbox empty this year. There has been a study done by Brain Uzzi and Stefan Wuchty of ...
Continue ReadingTime to Be Social for the Holidays
The holiday season is coming up fast. It is the perfect time to start a social media stagey. Although email should be a major component of your holiday marketing efforts, the engagement and hashtags of social media make Facebook, Twitter and Instagram especially key as you spread the work about sales and promotions. You will also attract new fans and ...
Continue ReadingWhen to Send that eBlast
Emails get the best results of responses within the first hour they were sent. Every hour after that, the likeliness of a reply drops lower and lower. People receive a lot of emails and they might just simply forget about yours. So what time exactly are you sending out your emails? People are most likely to be checking their email ...
Continue ReadingBenefits of Email Marketing
Why should you use Email for marketing purposes? Email marketing, utilizing a permission-based database and qualified mailing lists, provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. Your exact return on investment can be ...
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