Featuring high-quality images on Facebook shows your audience that your business is legitimate, reputable, and pays attention to the details.

Facebook wants to provide a positive user experience and prevent advertisers from being overly promotional, so they check to see how much text is featured in each image.

Profile and Cover Photos

Most businesses use the profile space for their logo other than an actual person’s photo. However, if your business is run by you and only you, using a photo of yourself can be a good idea.

Shared Image (Timeline & News Feed)

These images appear both on your timeline and in most of your followers’ news feeds. With the decline of Facebook’s organic reach, try asking your fans to like or share your photos to gain visibility without a significant financial investment. Or consider paying a small fee to boost posts to ensure that your audience sees it in their feed.

Shared Link Photo

If you’re sharing a link to your business’ Facebook Page, there are a few more elements to consider and formats to choose from. When you paste a link into your status, depending on the size of the images on the web page, you’ll be prompted to include a carousel of up to ten images. You also have the option of sharing the link without using the image — which can come in handy if you’d rather upload a new image to share with the link instead.

Bonus Facebook Tip: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions and costs to a minimum.