Foes No More, Ad Agencies Unite With Internet Firms – NYTimes.com
With online advertising down, Internet companies like Microsoft and Google find they need big ad agencies to sell new online formats to marketers.
Continue ReadingAdd Value: The Future of Marketing
From Entrepenuer Online Cut through the advertising noise by marketing with meaning. By Bob Gilbreath | October 05, 2009 Most discussions regarding the future of marketing tend to revolve around the technology that marketers will use to better target customers and grab their attention. We think of the use of brain imaging for advertising research (so called “neuromarketing”), ...
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