Known for its real-time social interaction, Twitter is also an extremely helpful for customer service tool for businesses.

Profile and Cover Photo

Your profile photo will be visible on your profile, in your news feed, and next to a link in the “Who to Follow” box. Most businesses use this as a place for their logo because it is seen practically everywhere: when you tweet, when others retweet your tweet, when their retweet gets retweeted, and so on.

Your cover photo, however, is only seen when a user clicks to your profile – but that doesn’t mean it’s not important! This is the large photo across the top of your profile, so you want it to be high quality and represent your brand.

Twitter recommends that you upload your cover photo dimensions at 1500 x 500 pixels, but because the cover photos are responsive, yours may look larger or smaller depending on the size of your browser or screen.

Bonus Twitter Tip: Cover photos are a great place to describe what your brand does, display a new product, or use as free advertising space.

In-Feed Photo

Twitter may have a limit of 140 characters, but you can use visuals to assist in representing your brand and sharing your content.

Attaching a photo to your tweet used to take away 23 characters (because it needed the URL to link to the photo), but back in 2016, Twitter announced that links and media attachments will no longer count as part of the 140-character limit. This is great for marketers because tweets with images are over a third more likely to be retweeted than those with only text.