Have you ever been disappointed with something you posted on your page because it received a low number of likes and comments?

Don’t be too critical of those posts that appear to have low engagement. Even without getting into the Facebook Insights, you can quickly discover the accurate performance of a post by clicking on its People Reached option.  This is located on the bottom left of the status update.

When you click on this, a new pop-up box will appear, displaying deeper metrics. What you’ll often find is that a post with a small number of likes and comments will have a larger number of post and link clicks.

This can give you a better understanding of your posts and not just focus on getting likes.