Ensure Your Website Design & SEO Is Done Right
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site ...
Continue ReadingChanges from Google in 2017
A few of the top ranking changes Google made in 2017 were: Google made their first mobile indexing. The algorithms will primarily be using the mobile version of a site’s content to rank pages from that site. Page speed of mobile pages is now one of the most important factors as pr mobile-friendly algorithm. 40% of shoppers will abandon a ...
Continue ReadingWhy SEO Basics Matter
Mastering the basics of SEO is essential for your website’s success, but it’s not always the most exciting task. Adding meta descriptions, selecting canonical URLs, and repairing broken links may not be the most thrilling activities – unless you’re like us and enjoy them. Nevertheless, you know that these fundamentals are critical for improving your site’s SEO ranking. It’s like ...
Continue ReadingOptimize Your Pinterest Boards
Pinterest is a search engine. Everything there is based on keywords. How many times have you used Pinterest instead of Google? I do it a lot! The key to optimizing your here is to make your pins, boards, and profile show up in Pinterest searches. I would do your research in optimizing your own profile, verifying your website, enabling rich ...
Continue ReadingImprove Your Local SEO Rank
Local SEO is different from typical SEO. To be successful in local SEO, you have to emphasize several geographical factors, but also work on ‘traditional’ SEO factors with your location(s) in mind. Here are 5 critical SEO strategies that will boost your local SEO rank if they are implemented properly: 1. Register your location on Google My Business If you ...
Continue ReadingOnline Reviews are Important for Your Small Business
Online reviews are critical in influencing customers’ buying decisions. A recent survey showed that 9 out of 10 consumers base purchase decisions on reviews. More importantly, 80% of buyers will change their purchasing decision based on negative evaluations. If this hasn’t convinced you that online reviews are important to your company’s success, here are 5 benefits of online reviews: Build ...
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