Designer’s Lingo
You want to hire a designer to create your logo or website and you have no experience in this field what so ever. Having a conversation with a designer is sometimes confusing when you have no idea what they are talking about. Here are a few words, definitions and acronyms designers use. Vectors: Vector graphics are visuals that are comprised ...
Continue ReadingBlogs: If You Don’t Have One, Get One!
If you don’t have a blog for your business, you really need to carve out some time and start one. Yes, we know you have a business to run. We also know it’s hard to fit in writing a blog with your everyday business obligations. Now may be the time to find the right person to start writing for you. ...
Continue ReadingPinterest Analytics for Beginners
There are a large number of Pinterest subscribers that are really confused about which numbers to pay attention to when trying to analyze their Pinterest strategy. Here are 5 reasons you want to check your analytics- Content – Knowing your numbers helps you to know what types of content to create in the future. Strategies – You should be tracking ...
Continue ReadingEnsure Your Website Design & SEO Is Done Right
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site ...
Continue ReadingHow to Use Instagram to Promote Your Brand
Now that Instagram has over 300 million monthly users (that’s more than Twitter by the way), many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more. But it’s not just the numbers you should care about. It’s the people using Instagram. Instagrammers are shoppers. Iconosquare’s 2015 Instagram study ...
Continue ReadingOrganize Your Checkout Process
The dreaded abandoned shopping cart… one of the great mysteries of online shopping! Many of the reasons for abandoned purchases can be traced back to issues with organization or flawed branding that creates a disjointed customer experience. If people have to jump through hoops to accomplish the simplest of tasks, they’ll soon be ditching their cart in exchange for an ...
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