Blogs: If You Don’t Have One, Get One!
If you don’t have a blog for your business, you really need to carve out some time and start one. Yes, we know you have a business to run. We also know it’s hard to fit in writing a blog with your everyday business obligations. Now may be the time to find the right person to start writing for you. ...
Continue ReadingPinterest Analytics for Beginners
There are a large number of Pinterest subscribers that are really confused about which numbers to pay attention to when trying to analyze their Pinterest strategy. Here are 5 reasons you want to check your analytics- Content – Knowing your numbers helps you to know what types of content to create in the future. Strategies – You should be tracking ...
Continue ReadingHow to Use Instagram to Promote Your Brand
Now that Instagram has over 300 million monthly users (that’s more than Twitter by the way), many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more. But it’s not just the numbers you should care about. It’s the people using Instagram. Instagrammers are shoppers. Iconosquare’s 2015 Instagram study ...
Continue ReadingUse the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
Continue ReadingShare Your Beliefs
Use common sense when you share. What you put out there becomes a representation of you or your business in the social media landscape. But don’t let this stop you from making yourself known on topics that matter. Having no voice pertaining to your business and industry could be worse than a few people disagreeing with you. Be proud of ...
Continue ReadingInstagram Tip
Your profile is the first page that strangers see when they’re checking out your Instagram feed, so make sure you give them a few good reasons to tap the Follow button. Say something about yourself, your company and what you do, and the types of photos you’ll be sharing. Make use of the website field to direct visitors to your ...
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