Each social media network has its own intended purpose and audience. Understanding this and matching

your content and tone to the proper social media outlet is imperative for success.

Here’s a breakdown:

  • The casual community of Facebook makes engagement with others feel natural.
  • While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals.
  • Twitter handles rapid-fire conversation between both businesses and individuals, making it a useful platform regardless of the intended audience.
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