Don’t Ignore the Basics of SEO
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingOptimize Your Pinterest Boards
Pinterest is a search engine. Everything there is based on keywords. How many times have you used Pinterest instead of Google? I do it a lot! The key to optimizing your here is to make your pins, boards, and profile show up in Pinterest searches. I would do your research in optimizing your own profile, verifying your website, enabling rich ...
Continue ReadingImprove Your Local SEO Rank
Local SEO is different from typical SEO. To be successful in local SEO, you have to emphasize several geographical factors, but also work on ‘traditional’ SEO factors with your location(s) in mind. Here are 5 critical SEO strategies that will boost your local SEO rank if they are implemented properly: 1. Register your location on Google My Business If you ...
Continue ReadingOnline Reviews are Important for Your Small Business
Online reviews are critical in influencing customers’ buying decisions. A recent survey showed that 9 out of 10 consumers base purchase decisions on reviews. More importantly, 80% of buyers will change their purchasing decision based on negative evaluations. If this hasn’t convinced you that online reviews are important to your company’s success, here are 5 benefits of online reviews: Build ...
Continue ReadingPlan to Achieve the Goal
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingOptimize Your Facebook Page
More and more people are using Facebook’s search as a way to find businesses. So you need to optimize your page for that search. Even if you’re not focusing on engagement, growing your followers or driving customers, your Facebook Page is still an incredibly valuable resource for people looking to find your address, contact information on what you do. Make ...
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