Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

If you don’t get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the basics of SEO and focus on getting links instead of what’s in your control…the optimization of your own site.

We do this by:

  • Meta Descriptions
  • Meta Titles
  • Content Quality
  • Content Length
  • Content Freshness
  • URL Structures
  • Internal Links
  • Outbound Links
  • Image Title Tags
  • Keyword Usage
  • Site Depth
  • Rate of Audience Engagement
  • Redirects
  • Duplicate Content
  • Social Tags
  • Broken Links