More and more people are using Facebook’s search as a way to find businesses. So you need to optimize your page for that search.

Even if you’re not focusing on engagement, growing your followers or driving customers, your Facebook Page is still an incredibly valuable resource for people looking to find your address, contact information on what you do. Make it easy for the searcher to find you.

There is not much information on Facebook’s search algorithm, but there is some we can work with.

Facebook SEO best practices:

  • Ensure your business’ relevant keywords are included in your Facebook Page information with a high density.
  • Include a link to your website in the first 75 characters of your Page info.
  • Ensure your Posts include relevant keywords related to your business.
  • Engagement is also a vote in your Page’s favor when it comes to Facebook SEO. Encourage commenting, sharing and Liking as much for SEO as because it makes business sense.