SEO is Good for Business Visibility and Branding – Part 1
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related ...
Continue ReadingImportance of Going Mobile
At the end of 2016, mobile and tablet traffic surpassed desktop. According to eMarketer, nearly 12% of individuals in the US in 2016 only use a mobile device to access the internet, bypassing desktop usage completely. As this number continues to grow in 2017, this doesn’t just mean that your customers are now more likely to be searching on their ...
Continue ReadingInstall Other Social Tabs On Facebook Page
How to Install the Instagram tab feed to your Facebook business page. In the search bar at the top of your page, type in, “Instagram feed tab for Pages.” Make sure it says this exactly. Nothing else. Next click, “Use Now.” It’s going to ask you which Page you want to install this tab on, choose the page that you ...
Continue ReadingMake Customers the Focus of Your Content
Many a small business owner have made the mistake in thinking that social media is just a place to post free ads rather than another venue from which to serve your customers. Use insight gained about your customers from your active social media listing to create a sustainable content plan that focuses on presenting your customers with the answers to ...
Continue ReadingBe Recognized on Facebook
You’ll want to pick a profile picture that will be easy for your potential fans to recognize. This could be anything from a company logo for a big brand to a headshot of yourself if you’re a solopreneur or consultant. Being recognizable is important to getting found and Liked — especially in Facebook Search. Your profile image is pictured at ...
Continue ReadingFacebook for Business
Facebook is trying to encourage cross-platform usage and is rewarding Pages which do so. Try to cross-promote on Facebook and Instagram wherever possible. Facebook has been pushing very hard in the past year or so to get people to use both. They have 1.4 billion Facebook users but only 600 million Instagram users. They’ll be pushing to get Instagram’s numbers ...
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