Many a small business owner have made the mistake in thinking that social media is just a place to post free ads rather than another venue from which to serve your customers.

Use insight gained about your customers from your active social media listing to create a sustainable content plan that focuses on presenting your customers with the answers to the questions they have.

While creating enough content to maintain an active and healthy conversation might seem like a lot of effort, an engaged community can be created around your social media accounts by following this ratio: post 80% other people’s content, and 20% your own.

Your customers will actually appreciate you pointing them to other smart viewpoints, and you can use the original content you create to occasionally slip in a mention or a link back to your business.

Remember, focus on their needs over your own when it comes to content.