Make a commitment to social media
One of the first things that small businesses can do to find success is make a commitment to social media. Like any other marketing strategy , social media for businesses can be a challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few ...
Continue ReadingOptimize Your Pinterest Boards
Pinterest is a search engine. Everything there is based on keywords. How many times have you used Pinterest instead of Google? I do it a lot! The key to optimizing your here is to make your pins, boards, and profile show up in Pinterest searches. I would do your research in optimizing your own profile, verifying your website, enabling rich ...
Continue ReadingTwitter Expanded Character Limits
In a blog post, Twitter said the expanded character limit would allow for easier expression while retaining the brevity for which the service is known. With the previous limit in place, 9 percent of tweets hit 140 characters. But during the test of expanded tweets, only 1 percent of tweets hit 280 characters, Twitter said. “More space makes it easier ...
Continue ReadingImprove Your Local SEO Rank
Local SEO is different from typical SEO. To be successful in local SEO, you have to emphasize several geographical factors, but also work on ‘traditional’ SEO factors with your location(s) in mind. Here are 5 critical SEO strategies that will boost your local SEO rank if they are implemented properly: 1. Register your location on Google My Business If you ...
Continue ReadingOnline Reviews are Important for Your Small Business
Online reviews are critical in influencing customers’ buying decisions. A recent survey showed that 9 out of 10 consumers base purchase decisions on reviews. More importantly, 80% of buyers will change their purchasing decision based on negative evaluations. If this hasn’t convinced you that online reviews are important to your company’s success, here are 5 benefits of online reviews: Build ...
Continue ReadingUsing Twitter for Marketing
Twitter can be a beneficial tool in your businesses marketing campaign. There are over 313 million active monthly users using Twitter and over two billion searches on Twitter every day. Twitter offers a way for you to interact with your client, share information and increase your exposure. Creating Content As in all of your marketing campaigns, everything starts with the ...
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