Twitter can be a beneficial tool in your businesses marketing campaign. There are over 313 million active monthly users using Twitter and over two billion searches on Twitter every day. Twitter offers a way for you to interact with your client, share information and increase your exposure.

Creating Content2000px-Twitter_Logo_Mini.svg_

As in all of your marketing campaigns, everything starts with the creative content. Create content that draws people in and makes them want to read more. Share content that will keep the interest of your clients and be consistent with what you post.

Interaction

Follow your customers, interact with them and have conversations. Answering client questions will keep your content fresh and interesting. Comment on posts and links that are interesting to you. If they interest you, chances are they will interest your clients. Use hashtags when discussing a specific subject. Check out the responses and interact with people to increase your exposure. Retweet content that is interesting and relevant to your business. Remember that what you share represents your brand and online presence.

Branding

Branding is important for everyone. Be consistent with colors and photos and be sure to complete the About section of your profile. Your profile is the first thing people will look at when checking out your page. Include the important details about your business but keep it right to the point. Don’t forget to include the URL to your website! Remember quality vs. quantity. Having followers that you can have a relationship with is what you are looking for.

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