content Archives - 1-Stop Design Shop

Instagram Posting Tips

When posting to Instagram, use these tips to get the best results: Don’t be afraid of detailed descriptions – Instagram may be all about imagery, but an interesting description can really put a picture or video into context. Use your profile text to post relevant links – Then mention the link in the photo description. Jamie Oliver often makes good ...

Facebook Posting Tips

When starting to use social media for a marketing tactic, here are a few tips on getting started: Don’t hard sell – This is very important. People aren’t generally looking to buy stuff on Facebook. Show them something genuinely interesting. Encourage conversation – Do this by asking people questions and listening to their answers. Keep it brief – Save the ...

Make a commitment to social media

One of the first things that small businesses can do to find success is make a commitment to social media. Like any other marketing strategy , social media for businesses can be a challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few ...

Using Twitter for Marketing

Twitter can be a beneficial tool in your businesses marketing campaign. There are over 313 million active monthly users using Twitter and over two billion searches on Twitter every day. Twitter offers a way for you to interact with your client, share information and increase your exposure. Creating Content As in all of your marketing campaigns, everything starts with the ...

Keyword Tips

Keywords are extremely helpful in your SEO. Optimize your content and use your keywords to help promote your pages. Make full use of keywords. Keywords help Google directly relate searches to the content on your site. Make good use of them as appropriately as possible. Be sure to use them in your blog post content and include them in ...

A Brand’s Online Appearance Goes Beyond Aesthetics

Beyond choices in color, web design, font type, text size and imagery, branding also encompasses areas like your brand voice and customer service style reflected in blogs, marketing emails and social media. HubSpot defines it perfectly: “In this digital age, a brand is accepted as a completely immersive experience and personality of a company: the way an organization goes about ...