Don’t Ignore the Basics of SEO
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingOptimize Your Pinterest Boards
Pinterest is a search engine. Everything there is based on keywords. How many times have you used Pinterest instead of Google? I do it a lot! The key to optimizing your here is to make your pins, boards, and profile show up in Pinterest searches. I would do your research in optimizing your own profile, verifying your website, enabling rich ...
Continue ReadingSEO Tip for Google
Although there is no magic way to appear at the top of a Google search result page, there are some rules you can follow to optimize your website and give Google what it is looking for when cawling for search results. Adding page titles and descriptions is a great start to optimizing your website. Page Titles Page titles are a ...
Continue ReadingImprove Your Local SEO Rank
Local SEO is different from typical SEO. To be successful in local SEO, you have to emphasize several geographical factors, but also work on ‘traditional’ SEO factors with your location(s) in mind. Here are 5 critical SEO strategies that will boost your local SEO rank if they are implemented properly: 1. Register your location on Google My Business If you ...
Continue ReadingPinterest Appearing in Google Searches
Focus on the keywords that matter most for your brand, align this with what you know about how your audience searches (and what they are searching for) then incorporate them into your board titles and pin descriptions. Google search results are coming up with more and more pins that are descriptive with the keywords that matter most. Always think about ...
Continue ReadingOnline Reviews are Important for Your Small Business
Online reviews are critical in influencing customers’ buying decisions. A recent survey showed that 9 out of 10 consumers base purchase decisions on reviews. More importantly, 80% of buyers will change their purchasing decision based on negative evaluations. If this hasn’t convinced you that online reviews are important to your company’s success, here are 5 benefits of online reviews: Build ...
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