Instagram Stories
Instagram Stories lifts its functionality straight from Snapchat’s own Stories feature. Stories differ from your main Instagram feed in that they lack permanence. They’re photos and videos that last for only 24 hours, and like Snapchat, they can be enhanced with drawings or special filters. But don’t treat Instagram stories just like Snapchat’s, which is a platform that’s meant to ...
Continue ReadingInstagram Questions Answered
What should you be posting to Instagram? How often do you post? Sometimes it is hard to post when you don’t have anything really new to share. However, posting quality images that go along with your brand are important. Businesses need to stay active on Instagram to keep your followers interested. If you start posting irrelevant information and photos, some ...
Continue ReadingSocial Media Image Sizing | Instagram
Instagram is ALL about visuals, which is why high quality images should be a no brainer when using this social media platform. Profile Photo As with some other social media platforms, the profile photo is a circle that shows up next to all of your posts and at the top left of your profile page. For businesses, it is the ...
Continue ReadingAre You Using Instagram Insights?
Instagram Insights is an analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing. To access Instagram Insights, you need a business account. If you convert a personal account to a business account, you’ll see Insights for any content ...
Continue ReadingHow to Use Instagram to Promote Your Brand
Now that Instagram has over 300 million monthly users (that’s more than Twitter by the way), many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more. But it’s not just the numbers you should care about. It’s the people using Instagram. Instagrammers are shoppers. Iconosquare’s 2015 Instagram study ...
Continue ReadingUse the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
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