Be Recognized on Facebook
You’ll want to pick a profile picture that will be easy for your potential fans to recognize. This could be anything from a company logo for a big brand to a headshot of yourself if you’re a solopreneur or consultant. Being recognizable is important to getting found and Liked — especially in Facebook Search. Your profile image is pictured at ...
Continue ReadingFacebook for Business
Facebook is trying to encourage cross-platform usage and is rewarding Pages which do so. Try to cross-promote on Facebook and Instagram wherever possible. Facebook has been pushing very hard in the past year or so to get people to use both. They have 1.4 billion Facebook users but only 600 million Instagram users. They’ll be pushing to get Instagram’s numbers ...
Continue ReadingRe-Posting to Social Media
Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.
Continue ReadingMultimedia Effect for Social Media
Use video, audio and text as a way to cover your subject. People share all kinds of media on the web; don’t restrict them to just text-based content. Create videos that cover your subject or podcasts talking to other members of your community. It will create an additional layer of interaction. This is so easy to do with your smart ...
Continue ReadingYour Presence within Social Media
There are more than 15 million Facebook pages for businesses. How do you think you are standing with the competition? Are you putting the effort and time into your social networks? Are you using Facebook, Twitter, Pinterest, and Instagram to their fullest potential? This needs to be done to build your brand’s presence. What’s Your Brand The way that you ...
Continue ReadingPost Weekly Pins to Facebook
Don’t be confused with a Pinterest pin, Facebook allows businesses to pick one post a week to be featured at the top of your page. So whatever information you’re trying to push each week, be it a sale or promotion or event, be sure to anchor it to the top of your timeline. It’s very simple: Just hover over the ...
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