Don’t be confused with a Pinterest pin, Facebook allows businesses to pick one post a week to

be featured at the top of your page. So whatever information you’re trying to push each week, be it a sale or promotion or event, be sure to anchor it to the top of your timeline.

It’s very simple: Just hover over the post you’ve selected to anchor, click the pencil icon, and select “Pin to Top.” This is a great way to highlight your most up-to-date posts.