Infographics had the highest engagement, according to a recent survey by Venngage. Even though stock photos are used the most, they don’t generate much engagement.  Charts and data visualizations performed well (25.7 percent), as did videos and presentations (20 percent), while GIFs and memes performed best 5 percent of the time.

Use original graphics whenever possible, and use more charts, data visualizations, videos, and presentations whenever possible. Also don’t be afraid to show a little humor/personality with funny GIFs and memes – these can generate tons of engagement on social media.