Use the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
Continue ReadingSchedule Twitter Posts
Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload. Schedule your posts with a tool like Buffer. Using a ...
Continue ReadingTwitter Expanded Character Limits
In a blog post, Twitter said the expanded character limit would allow for easier expression while retaining the brevity for which the service is known. With the previous limit in place, 9 percent of tweets hit 140 characters. But during the test of expanded tweets, only 1 percent of tweets hit 280 characters, Twitter said. “More space makes it easier ...
Continue ReadingThe Growing Impact of Social Media
If you want to take advantage of the growing impact of social media (and you should), then try these ways to get higher rankings through your social sharing campaigns: Make share the buttons are very visible – Position these buttons in strategic places: side and bottom of page and use a scrolling widget, too. Also, limit the number of buttons you ...
Continue ReadingAdd Location Data to Your Tweets
Enabling location data on your tweets lets Twitter users recognize when they’re in close proximity to your business. They may be ready to buy from you at that point, and turning it on will let users click on the location marker icon on your tweet to find out where your business is located. That’s one step closer to a sale. ...
Continue ReadingProvide Value with Quote Tweets
The Quote Tweet function allows you to add 116 characters when you retweet. (The original tweet takes up the space of a link in a tweet.) Don’t just reiterate the title when you retweet someone else’s content. Give the tweet some additional context by adding your own opinion or enthusiasm for the information. Another option is to include a quote ...
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