Pinterest is Leaning Into Search and Away From Social
If you signed up for Pinterest years ago, you were asked to follow several accounts. As the platform evolved, WHAT you connect and engage with became much more important than with WHOM you connect. Home feeds are no longer filled with Pins from all the people we follow. Instead, you’ll see a mix of “picked for you,” Promoted Pins, and ...
Continue ReadingShare Your Beliefs
Use common sense when you share. What you put out there becomes a representation of you or your business in the social media landscape. But don’t let this stop you from making yourself known on topics that matter. Having no voice pertaining to your business and industry could be worse than a few people disagreeing with you. Be proud of ...
Continue ReadingTips for Using Social Media to its Full Potential
Your business may be on Facebook and Twitter, but are you using today's popular social media networks to their fullest potential? Here are some tips to make sure: http://wp.me/p27OdZ-6w
Continue ReadingBe Consistent and Regular with Social Media
One of the most popular questions brands have is, “How often should we post on social media?” While there’s no clear answer, the key is to be consistent. You want to post enough that you stay on top of your customers’ minds, but not so much that you’re annoying and repetitive. According to research aggregated by eClincher, the appropriate frequency ...
Continue Reading