One of the most popular questions brands have is, “How often should we post on social media?” While there’s no clear answer, the key is to be consistent. You want to post enough that you stay on top of your customers’ minds, but not so much that you’re annoying and repetitive.

According to research aggregated by eClincher, the appropriate frequency for each of the major social media networks is as follows:

Facebook: one to two times per day during theindex week and once per day on the

Twitter: eight to 12 times per day, but largely depends on audience location

Instagram: seven posts per week ideally only once per day

The rules are different depending on the network. Keep an eye on what others are doing and always err on the side of caution.