Sharing on LinkedIn
LinkedIn is a great network to connect with people. Sharing content on LinkedIn is easy but can also be misunderstood as to how to share content. The biggest mistake people make on LinkedIn occurs when people share content. Did you know there is a difference between a “Post” and an “Article”? People use the Article tool when they really should ...
Continue ReadingBrand Your LinkedIn Company Page
There are two primary visuals to be aware of on your LinkedIn company page: your company logo, which should be consistent on all websites and marketing materials, and the banner image on the top of your profile, which you can customize for LinkedIn and change whenever you would like. The banner (or background) image is important to brand your company. ...
Continue ReadingLinkedIn Tip
Check who has viewed your profile. This includes all potential leads or current connections who have recently viewed your LinkedIn profile. These people may not be sales leads, employees or your employer, but they may be all of these in the future. Send a customized message to acknowledge that you noticed they have viewed your profile. Explain what value you ...
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