Don’t Ignore the Basics of SEO
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingOptimize Page Titles
Optimize page titles & meta descriptions – Don’t use your keywords and stuff your descriptions, but, optimize them to appeal like a pay-per-click ad. Your page title and meta description need to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on ...
Continue ReadingGoogle Extends Titles & Descriptions
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two. Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the ...
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