Make Customers the Focus of Your Content
Many a small business owner have made the mistake in thinking that social media is just a place to post free ads rather than another venue from which to serve your customers. Use insight gained about your customers from your active social media listing to create a sustainable content plan that focuses on presenting your customers with the answers to ...
Continue ReadingFacebook for Business
Facebook is trying to encourage cross-platform usage and is rewarding Pages which do so. Try to cross-promote on Facebook and Instagram wherever possible. Facebook has been pushing very hard in the past year or so to get people to use both. They have 1.4 billion Facebook users but only 600 million Instagram users. They’ll be pushing to get Instagram’s numbers ...
Continue ReadingSaving Instagram Posts
Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you. When you stumble upon a funny video you want to remember, a new outfit you like or ...
Continue ReadingHow to Use Instagram Stories
How to post an Instagram Story From the Instagram home screen, swipe to the right—or tap the camera button in the top left-hand corner of the screen—to access the Instagram Stories camera. You’ll be presented with a camera screen that includes several options: LIVE, NORMAL, BOOMERANG, and HANDS-FREE. This screen also includes options to turn the flash on or off ...
Continue ReadingIncreasing Instagram Followers
Instagram is a very much well-loved and well-used social media platform. People of all ages use Instagram. Here are a few tips to work on increasing your Instagram followers. Like photos that are in your type of service or business. Go through Instagram and find photos you like that can relate to your business. This can help get your name ...
Continue ReadingUse the Right Social Media Platforms
Marketers need to stop worrying about missing out and having a presence on every social media channel/platform. They should focus their efforts on the platforms most used by their customers and prospects. Cut out the channels that simply aren’t working for them.
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