The rate at which search engine spiders crawl your site is in part determined by how frequently the content of your pages change. With this in mind, you may imageswant to create a monthly task to change text, images, or add or remove pages, in order to ensure that your content is regularly updated.

Alternatively, set up a blog on your site and allocate time each day (or week) to write or curate some content that is relevant to your target market. This might seem onerous or daunting, but once you get into the habit it becomes second nature and shouldn’t take more than about half an hour a day.