Update Frequently:

  • A business should typically update their page 2-3 times per week.  Experiment with different posting times to see when your audience engages best by checking the number of likes, comments, and shares per posts in your Page Insights.

Keep It Short:Facebook-logo-icon-vectorcopy-big_copy

  • Try to keep posts short and sweet.  Aim for between 100-150 characters as they generally received 60% more likes, comments, or shares.

Use Visuals:

  • Keep your content relevant to your business and try to be visual.  Videos, pictures and photo albums receive 100%, 120% and 180% more engagement, respectively.