Facebook Insights
Did you know that you can watch your competitors Facebook page under your business “Insights” page. It will give you not only your page updates, but some of the same information of your competitors site.
Continue ReadingSchedule Twitter Posts
Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload. Schedule your posts with a tool like Buffer. Using a ...
Continue ReadingPinterest Posting Tips
When posting to Pinterest, follow these rules to create a popular page with several interesting boards. Create boards on specific topics – related to your product range. Always add links to your Pin descriptions – It’s a great way to drive traffic through to your ecommerce site or content pages. Don’t just stick to your own links – Add some ...
Continue ReadingMake a commitment to social media
One of the first things that small businesses can do to find success is make a commitment to social media. Like any other marketing strategy , social media for businesses can be a challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few ...
Continue ReadingTwitter Expanded Character Limits
In a blog post, Twitter said the expanded character limit would allow for easier expression while retaining the brevity for which the service is known. With the previous limit in place, 9 percent of tweets hit 140 characters. But during the test of expanded tweets, only 1 percent of tweets hit 280 characters, Twitter said. “More space makes it easier ...
Continue ReadingPinterest Appearing in Google Searches
Focus on the keywords that matter most for your brand, align this with what you know about how your audience searches (and what they are searching for) then incorporate them into your board titles and pin descriptions. Google search results are coming up with more and more pins that are descriptive with the keywords that matter most. Always think about ...
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