Back to School Prep
Summer is over, and school has started. Parents and children are ready for the new school year. Making sure your child is prepared for school is only part of the “back-to-school” process. Parents need to be sure your child has what he needs for the classroom but also needs to be sure their child understands the risks about being out ...
Continue ReadingGoogle Search Tips
Everyone uses Google, but there are different ways to use it and get the most accurate results on the topic you are searching. If you search for a phrase, put the phrase in double quotes and get only results that contain the exact phrase. For example: “graphic design” with give you results with only that phrase vs. results with just ...
Continue ReadingEmbrace the Summer
Come early summer, the days are so long that if you want to catch sunrise (at 4.30am) it’s hardly worth going to bed! However, it’s worth sacrificing the occasional good night’s sleep because a summer dawn can be amazing. Plan where you intend to go a day or two in advance. If you’re away on vacation, make the most of ...
Continue ReadingThe Importance of Colors in Branding
Why does the choice of your color scheme affects your branding and the opinion of your customer. Color is too dependent on personal experiences to be universally translated to specific feelings. But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding. It’s the feeling, mood, and ...
Continue ReadingNational Adopt a Shelter Pet Day
Sunday, April 30 is National Adopt a Shelter Pet Day. It is celebrated each year on April 30th. This day was created as a way to raise awareness for thousands of pets that are waiting for (and needing) adoption from the shelters. If you are able, please rescue a pet. For a list of animal shelters in Massachusetts, click here. These are our ...
Continue ReadingPantone Color of the Year 2017
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is ...
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