How many Graphic Designers does it take to change a lightbulb?
4, One to change the bulb and 3 to argue about whether they should have used serifed or sans serifed fonts on the packaging. Don’t know, but when you change it, can you make it bigger? I have a few more answers, I’m just wondering how many are out there? Good one! How about: It only takes one, but you’ll ...
Continue ReadingSpringwise.com: A Site for Marketers We Just Have to Share
Problem: You’re a savvy marketer who really knows how to capitalize on the value on trendwatching for your business. You thrive on culling inspiration from worldwide cultural artifacts, SocialMedia channels and observable phenomena to create accelerants to fuel the growth of your company’s market share. Unfortunately, you don’t command the marketing budget of a GE, P&G or Pepsico to put ...
Continue ReadingRelief from Pain: Why People Buy
One of the great direct marketing copywriters of all time, Victor O. Schwab (who wrote the famous body-builder Charles Atlas ads and went on to help create the giant Book-of-the-Month Club) penned a list of what he called “pain points,” spelling out the reasons why people buy what they don’t necessarily need but feel they want. People purchase memberships, products ...
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