When asked why should businesses use Pinterest, we have a few facts about the increased popularity of Pinterest for marketing.

  • Over 75 Billion pins have been uploaded to Pinterest (as of September 2016).
  • In 2014 79% of Pinterest users were female. But in 2016 already 40% of new signups were men.
  • 67% of Pinterest users are under 40-years-old. Most pinners are between 18 and 29 years old.
  • On Average 1 pin gets 11 repins and generates 6 website visits.
  • 87% of people on Pinterest have bought a product because of Pinterest. 93% use Pinterest to plan a future purchase.
  • In 2014 already 75% of all traffic to Pinterest came from mobile devices. By 2015 that number was already up to 80%.