Using Meta Tags
When you search for a site in Google, you’ll see a short snippet of content under the page link. To control this, you can customize your meta description tag for the page. Similarly, you can also add keywords to your tag to tell search engines what your site is about. Although that is good practice, Google has recently announced that ...
Continue ReadingSocial Media Posting
Before you post to any social channel, you should ask yourself if this content is informative, entertaining or practical to your followers. Will it help my audience to connect with me? Here are a few ideas for some posts: Quotes Tips & tricks for your product Sales & promotions Give-a-ways Behind the scenes photos Testimonials Sneak peaks Q & A ...
Continue ReadingSmall Business Tips for SEO
Here are a few SEO tips for small businesses who want to work on their SEO rankings. The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites. Create content primarily for people, not search engines. There’s no ...
Continue ReadingOptimize Your Images
Optimizing your images by compressing and resizing them may reduce the sizes of the images by a great extent, decreasing the page sizes and thus improving page loading performance on your blog. You may use online image resizing and compressing tools as well as their offline counterparts. Make sure the images that you upload in WordPress are already optimized, but even ...
Continue ReadingWebsites with Video
Videos increase your websites popularity. Users have proven more likely to watch a video and in turn stay on a page longer. Uploading video with keywords and to multiple websites boost your chances of users finding your business.
Continue ReadingBenefits of Email Marketing
Why should you use Email for marketing purposes? Email marketing, utilizing a permission-based database and qualified mailing lists, provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. Your exact return on investment can be ...
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