Here are a few SEO tips for small businesses who want to work on their SEO rankings.

  • The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
  • Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
  • Remove duplicate content. You can be penalized for having the same, or very similar, content on multiple pages of your site.
  • Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
  • Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
  • Ask customers to leave reviews on Google My Business and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
  • Ask customers to leave reviews on Google My Business and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
  • SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.

 

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