People love the ability to simply click a phone number on a mobile site and make the call right then and there. Having to try and remember the phone number and switching over to the phone and type it in quickly is an annoyance, and there is no need for that any more. Many users are likely to leave the website and go on to the next just to avoid having to manually type in the phone number. Luckily, some quick and easy coding can solve the problem. Wrap the number in the tag. iphone5_ios7