Using Twitter for Business
Twitter is one of the most visited websites in the world. It’s also one of the most misunderstood, because it’s different from many of the social platforms available, in that its focus is on public conversation and exposure. If you understand how it works and how to market on Twitter, however, it can drive you a ton of traffic, build ...
Continue ReadingPresenting Data Via Infographics
An infographic can be a great way to present data or complex information in a simple, easy-to-digest, and fun way. Studies have shown that people remember 10% of what they hear, 20% of what they read, and 80% of what they see and do. A great infographic is engaging, effective in helping people learn and understand information, and fun to ...
Continue ReadingPinterest is Leaning Into Search and Away From Social
If you signed up for Pinterest years ago, you were asked to follow several accounts. As the platform evolved, WHAT you connect and engage with became much more important than with WHOM you connect. Home feeds are no longer filled with Pins from all the people we follow. Instead, you’ll see a mix of “picked for you,” Promoted Pins, and ...
Continue ReadingHow Well Do You Use Social Media?
There are more than 15 million Facebook pages for businesses. How do you think you are standing with the competition? Are you putting the effort and time into your social networks? Are you using Facebook, Twitter, Pinterest, and Instagram to their fullest potential? This needs to be done to build your brand’s presence. What’s Your Brand The way that you ...
Continue ReadingBalance Your Instagram Images
Since Instagram is a lifestyle focused social platform, it is important to have a balanced amount of lifestyle and business focused images. When posting think of your target market and what images they would find engaging. Try to keep a theme and while it’s okay to mix things up, be focused on what should and should not be shared with ...
Continue ReadingWhat’s Your Social Media Strategy?
One of the first things that small businesses can do to find success is make a commitment to social media. Like any other marketing strategy, social media for businesses can be a challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months. ...
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