One of the first things that small businesses can do to find success is make a commitment to social media.

Like any other marketing strategy, social media for businesses can be a challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months.

A recent study has found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going, but to figure out what your audience likes and and what they don’t.

It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. Most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.

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