AdWords Express Offering Push Notifications for Missed Calls
An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications. According to Google, one in every five phone calls received from an AdWords Express ad goes unanswered. Now, if a call is missed, the AdWords Express app will send a notification inviting the advertiser to call the customer back. The AdWords ...
Continue ReadingOptimize Page Titles
Optimize page titles & meta descriptions – Don’t use your keywords and stuff your descriptions, but, optimize them to appeal like a pay-per-click ad. Your page title and meta description need to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on ...
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