Plan to Achieve the Goal
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingUsing Meta Tags
When you search for a site in Google, you’ll see a short snippet of content under the page link. To control this, you can customize your meta description tag for the page. Similarly, you can also add keywords to your tag to tell search engines what your site is about. Although that is good practice, Google has recently announced that ...
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