Online Reviews are Important for Your Small Business
Online reviews are critical in influencing customers’ buying decisions. A recent survey showed that 9 out of 10 consumers base purchase decisions on reviews. More importantly, 80% of buyers will change their purchasing decision based on negative evaluations. If this hasn’t convinced you that online reviews are important to your company’s success, here are 5 benefits of online reviews: Build ...
Continue ReadingKeyword Tips
Keywords are extremely helpful in your SEO. Optimize your content and use your keywords to help promote your pages. Make full use of keywords. Keywords help Google directly relate searches to the content on your site. Make good use of them as appropriately as possible. Be sure to use them in your blog post content and include them in ...
Continue ReadingGoogle Search Tips
Everyone uses Google, but there are different ways to use it and get the most accurate results on the topic you are searching. If you search for a phrase, put the phrase in double quotes and get only results that contain the exact phrase. For example: “graphic design” with give you results with only that phrase vs. results with just ...
Continue ReadingWhat Is SEO?
SEO Tips: SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms, your web pages have the potential to rank ...
Continue ReadingAdding Google Posts
Google’s new tool will help more customers find your business. Here are 5 things you need to know about boosting your search rank with Google Posts. Do you have a Google My Business listing and a company website, and you’re still struggling to gain new customers through digital marketing? The problem is likely your content. Web content is every description, ...
Continue ReadingUsing Meta Tags
When you search for a site in Google, you’ll see a short snippet of content under the page link. To control this, you can customize your meta description tag for the page. Similarly, you can also add keywords to your tag to tell search engines what your site is about. Although that is good practice, Google has recently announced that ...
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