Possible Email Vulnerability
Nobody wants snoops peeking at their emails. Unfortunately, the newly discovered “Efail” vulnerability could make that a possibility. On May 14th, the Electronic Frontier Foundation (EFF) reported that Efail is able to expose HTML emails encrypted with PGP and S/MIME encryption programs — even those that were sent years ago. These tools are commonly employed by journalists, politicians, and other ...
Continue ReadingBenefits of Email Marketing
Why should you use Email for marketing purposes? Email marketing, utilizing a permission-based database and qualified mailing lists, provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. Your exact return on investment can be ...
Continue ReadingEmail Marketing
Email marketing is a great way to directly advertise to your customers. But first you have to build your email list. You can do this through your website by adding an opt-in form, or adding sales emails to your list. You also need to give your emails a custom look by adding a design. On average, people typically unsubscribe to ...
Continue Reading