5 Reasons Twitter’s Rebrand to ‘X’ Hurts Brand Authenticity
It’s clear that Elon Musk’s decision to rebrand Twitter as “X” is motivated by his own personal vanity, rather than by a desire to create a better user experience for Twitter’s customers. Musk’s 25-year obsession with ‘X’, from the original name of PayPal ‘X.com’ (which now redirects to twitter.com), the name of his son, X Æ A-12, Tesla’s Model X, ...
Continue ReadingKeeping Your Brand Image
While trying to maintain a certain image, make sure your consistent. This means always using the same logo, same colors, and same font.
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