The goal is to reach new customers and followers with social media, but you’re also using indexsocial media to network within your industry. This is why you should be following industry leaders and influences and sharing their content. This will can eventually help increase your followers since you can possible hold on to followers who interest them since they are established and trusted.

You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.