Add Value: The Future of Marketing
From Entrepenuer Online Cut through the advertising noise by marketing with meaning. By Bob Gilbreath | October 05, 2009 Most discussions regarding the future of marketing tend to revolve around the technology that marketers will use to better target customers and grab their attention. We think of the use of brain imaging for advertising research (so called “neuromarketing”), ...
Continue Reading“Love it Forever… or Leave it” – Yale Study Could Indicate a New Normal for Consumer Purchase Behavior
Wed, 09/09/2009 – 10:27 From Yale School of Management-Center for Customer Insights You would have to be living under a rock not to know that consumers have turned off the freewheeling spending spigot. Shoppers are focusing on “deals” and limiting their shopping basket to necessities. Adjustments are being made across the economy as a result. Here in the U.S. builders ...
Continue ReadingMashable – Make The Social Media Guide Your Social Media Guide
This is a shameless plug for site we find eminently useful. We think you will, too. Mashable is The Social Media Guide – a news blog covering cool new websites and social networks. Get tips, how-tos and the latest information about social media. For web users, brands, news organizations, marketers and non-profits.
Continue Reading1-Stop Design Shop Receives 2009 U.S. Commerce Association Award
WASHINGTON D.C., September 8, 2009 — 1-Stop Design Shop has been selected for the 2009 Best in Category Award by the U.S. Commerce Association (USCA). The USCA “Best of Local Business” Award Program recognizes outstanding community businesses throughout the country. Each year, the USCA identifies companies that have achieved exceptional marketing success in their local community and business category. These ...
Continue ReadingHow many Graphic Designers does it take to change a lightbulb?
4, One to change the bulb and 3 to argue about whether they should have used serifed or sans serifed fonts on the packaging. Don’t know, but when you change it, can you make it bigger? I have a few more answers, I’m just wondering how many are out there? Good one! How about: It only takes one, but you’ll ...
Continue ReadingSpringwise.com: A Site for Marketers We Just Have to Share
Problem: You’re a savvy marketer who really knows how to capitalize on the value on trendwatching for your business. You thrive on culling inspiration from worldwide cultural artifacts, SocialMedia channels and observable phenomena to create accelerants to fuel the growth of your company’s market share. Unfortunately, you don’t command the marketing budget of a GE, P&G or Pepsico to put ...
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