Facebook announced today that it has acquired Moves, a popular fitness tracking app. This step is in part of the Facebook strategy to operate a set of standalone applications as well as the staple Facebook app. move

“As part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications,” a Facebook rep said in a statement provided to Mashable. The app launched for iPhone back in 2013 and is also available on Android.

Reportedly, the Moves app has been downloaded more than 4 million times. Facebook says it will continue to operate as a standalone app, while some members of the Moves team will join the Facebook headquarters. The founder of Moves posted in a blog post that, “We’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.” “For those of you that use the Moves app — the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.”

Facebook has made several big acquisitions this year, including the $19 billion deal to acquire WhatsApp and a $2 billion deal to buy Oculus VR. The terms of the new Moves acquisition was not disclosed as of today. Article Source: Mashable.com

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