As businesses look to reach out to customers or clients, promotional advertising continues to be a smart and cost effective way to build long term awareness and loyalty. There are many benefits of Promo-product advertising.  Many of these benefits can be accomplished for the same cost as a single advertising campaign.

  • Flexibility to work within many price points From pens to Mp3 players, there are items for any budget.
  • Ability to connect with your clients and promote repeat business Keeping contact information at hand is a mean of long lasting advertising.
  • Opportunity to generate traffic Whether it is prior to a tradeshow, open house or a typical day in your store, there are many promotional products to motivate a potential or existing customer.  For all your ad specialty and promotional product needs visit 1-Stop Designs Promotional Website at: https://www.1stopdesign.com/promo.html.

Studies have shown that mailings which include a promotional product are far more effective than ones without a product.  A 2004 research study conducted by Georgia Southern University examined the behavior of pre-registered show attendees. The attendees were divided into three groups.

Group A received a postcard invitation to visit the exhibitor’s booth;
Group B received an inexpensive promotional magnet with the exhibitor’s logo and an invite; and
Group C received a postcard offering a t-shirt for redeeming the postcard at the exhibitor’s booth.

Seventy-eight percent more people responded to the t-shirt offer than the postcard alone and fifty-seven percent more people responded to the magnet than to the postcard alone. Clearly, including a promotional item with a pre-show mailing increased interest in attendees and the likelihood that they will visit your booth or location to learn about your company. A 2009 study conducted by Promotional Products Association International (PPAI) revealed the reaction and relationship of promotional items and their recipients. The study found:

  • 83 % of consumers surveyed reported they like receiving promotional products with an advertising message.
  • 74% of respondents have a least one promotional product in their workspace.
  • When asked about items which make a favorable impression, a food basket, Mp3 player, clock, shirt, digital picture frame and luggage received the biggest thumbs up.
  • 89% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the last 24 months.
  • 90.4 % of respondents reported either currently owning or possessing a promotional product received within the last 24 months.
  • 52% of respondents did business with the advertiser after receiving the promotional product.

Promotional items can be a silent salesperson for your services or products.  Keeping this in mind will help you make the most of your promotional items’ potential.

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